noun
image advertising; brand image advertising
Advertising that focuses on building a brand's image or emotional appeal rather than directly promoting a specific product or price.
その会社はイメージ広告に力を入れている。
That company puts effort into image advertising.
イメージ広告は商品の具体的な機能よりもブランドの雰囲気を伝える。
Image advertising conveys the brand's atmosphere rather than the product's specific features.
Compound of イメージ (image) and 広告 (advertisement). A modern business term likely calqued from English 'image advertising'.