noun
breath-care gum
Wasei-eigo term for chewing gum intended to freshen breath, often marketed as a social etiquette product.
wasei-eigo (Japanese-coined English), from etiquette gum
食後にエチケットガムを噛む人が増えている。
More people are chewing breath-care gum after meals.
Variant with a middle dot, sometimes used for clarity.
Wasei-eigo from English 'etiquette' and 'gum', coined in Japan to describe gum for maintaining fresh breath as a social courtesy.