also: かごおち
cart abandonment; leaving items in an online cart without purchasing
E-commerce term for when a user adds items to a shopping cart but exits without completing the purchase. Often used in marketing and web analytics.
We ran a free shipping campaign to reduce cart abandonment.
ECサイトのカゴ落ち率は意外と高い。
The cart abandonment rate on e-commerce sites is surprisingly high.
Compound of カゴ (cart, from English 'cart') and 落ち (falling/dropping, noun form of 落ちる). The term was coined in Japanese e-commerce contexts to describe the phenomenon of users abandoning their shopping carts.