noun
character-based business; business using anime/manga characters
Wasei-eigo term for industries that create, license, and sell products or services featuring popular fictional characters, especially from anime, manga, and games.
wasei-eigo (Japanese-coined English), from character business
日本のキャラクタービジネスは海外でも大きな市場を持っている。
Japan's character-based business has a large market overseas as well.
This company grew rapidly through character-based business.