ギミック

noun

gimmick

A trick, device, or feature designed to attract attention or make something stand out, often in marketing, entertainment, or product design.

• この商しょう品ひんのギミックは、開あけると音おとが鳴なるところだ。

  The gimmick of this product is that it makes a sound when you open it.

• あの映えい画がはギミックに頼たよりすぎている。

  That movie relies too much on gimmicks.