noun
A loanword from English, used in business, legal, and general contexts to refer to intangible value, reputation, or friendly disposition.
企業のグッドウィルは、買収価格に大きく影響する。
A company's goodwill greatly affects the acquisition price.
彼はグッドウィル大使として国際交流に努めた。
He worked on international exchange as a goodwill ambassador.