noun
experience-based consumption; buying experiences; consumption of services
A marketing term contrasting with モノ消費 (consumption of goods). Refers to spending on experiences, events, or services rather than physical products.
See also: モノ消費
最近の若者はモノ消費よりコト消費を重視する傾向がある。
Young people these days tend to value experience-based consumption over material consumption.
旅行やコンサート
Travel and concerts are typical examples of experience-based consumption.
モノ消費 refers to consumption of physical goods, while コト消費 focuses on intangible experiences and services.
Compound of コト (koto, 'thing' in the abstract sense, often written in katakana for emphasis) and 消費 (shōhi, 'consumption'). Coined as a marketing term to contrast with モノ消費 (mono shōhi, 'consumption of goods').