also: コモディティーか
noun, noun or participle which takes 'suru'
commoditization; commodification
The process by which a product or service becomes indistinguishable from others in the market, leading to competition based mainly on price. Often used in business and economics contexts.
この市場では、製品のコモディティ化が急速に進んでいる。
In this market, commoditization of products is advancing rapidly.
差別
If you don't differentiate, it will quickly become commoditized.