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差別化 (さべつか) Japanese meaning | Kotomora
Meanings 1
noun, noun or participle which takes 'suru', transitive verb
differentiation ; distinguishing
Used in business, marketing, and strategy contexts for making a product, service, or brand stand out from competitors. Often appears as 差別化を図る or 差別化する.
この 商しょう 品ひん の 差さ 別べつ 化か ポイント は 、 環かん 境きょう に 優やさ しい 素そ 材ざい を 使つか っ て いる こと です 。
The differentiating point of this product is that it uses eco-friendly materials.
Kanji 差 distinction, difference, variation 別 separate, branch off, diverge 化 change, take the form of, influence Similar words 差さ 別べつ 差別 means 'discrimination' (unfair treatment), while 差別化 is a neutral business term for 'differentiation'.
区く 別べつ 区別 is general 'distinction' or 'telling apart', whereas 差別化 implies actively creating a distinction for strategic advantage.
Etymology Compound of 差別 (sabetsu, 'distinction') + 化 (ka, '-ization'), literally 'making into a distinction'. The term is a modern coinage, likely from business or marketing jargon.