差さ別べつ化か戦せん略りゃく

noun

differentiation strategy; product differentiation

Business term for a strategy that makes a product or service stand out from competitors.

• 当とう社しゃの差さ別べつ化か戦せん略りゃくは、高こう品ひん質しつなアフターサービスに重じゅう点てんを置おいています。

  Our company's differentiation strategy focuses on high-quality after-sales service.

• 競きょう合ごう他た社しゃとの差さ別べつ化か戦せん略りゃくとして、独どく自じのデザインを採さい用ようした。

  We adopted a unique design as a differentiation strategy from our competitors.