noun
differentiation strategy; product differentiation
Business term for a strategy that makes a product or service stand out from competitors.
当社の差別化戦略は、高品質なアフターサービスに重点を置いています。
Our company's differentiation strategy focuses on high-quality after-sales service.
競合他社との差別化戦略として、独自のデザインを採用した。
We adopted a unique design as a differentiation strategy from our competitors.