コンコルド効こう果か

noun

Concorde fallacy; sunk cost fallacy

A cognitive bias where people continue investing in a failing project because they have already invested resources, named after the Concorde supersonic aircraft project.

• コンコルド効こう果かによって、失しっ敗ぱいが明あきらかなプロジェクトにさらに資し金きんを投とう入にゅうしてしまうことがある。

  Due to the Concorde fallacy, people sometimes pour more money into a project that is clearly failing.