noun
coordinated advertising campaign for multiple products
Obsolete marketing term for a campaign that promotes several products together under a shared brand name or slogan. Derived from Russian 'kombinat' and English 'campaign'.
from Russian kombinat · from English campaign
昭和の広告業界では、コンビナートキャンペーンがよく使われた。
In the Showa-era advertising industry, coordinated multi-product campaigns were often used.
Variant with a middle dot, sometimes used for clarity.
Compound of Russian 'kombinat' (combine, industrial complex) and English 'campaign'. The term was used in Japanese advertising to describe a coordinated campaign across multiple products, but it is now obsolete.