コンビナートキャンペーン

noun

coordinated advertising campaign for multiple products

Obsolete marketing term for a campaign that promotes several products together under a shared brand name or slogan. Derived from Russian 'kombinat' and English 'campaign'.

from Russian kombinat · from English campaign

• 昭しょう和わの広こう告こく業ぎょう界かいでは、コンビナートキャンペーンがよく使つかわれた。

  In the Showa-era advertising industry, coordinated multi-product campaigns were often used.