noun
sell-through video; video for sale
Wasei-eigo term used in the video retail industry to distinguish videos sold directly to consumers from rental-only copies. Common in the 1980s–1990s VHS era; now largely historical.
wasei-eigo (Japanese-coined English), from sell video
この映画はセルビデオとして発売された。
This movie was released as a sell-through video.
レンタルビデオとセルビデオでは価格が大きく違う。
There is a big price difference between rental videos and sell-through videos.