noun
direct sale
A loanword from English, used in business contexts for selling directly to consumers without intermediaries.
この会社はダイレクトセールでコストを削減している。
This company is cutting costs through direct sales.
Variant with a middle dot; less common in running text.
直販 is the native Japanese term for direct sales, often used in similar contexts but sounds more formal or traditional.
Loanword from English 'direct sale'.