noun, noun or participle which takes 'suru'
chain expansion; development of chain stores
Refers to a business expanding by opening multiple locations (stores, hotels, etc.) under the same brand. Often used with する to mean 'to expand into a chain'.
その飲食店は全国でチェーン展開を進めている。
That restaurant is expanding its chain nationwide.
このブランドは海外で
This brand is focusing on chain expansion overseas.