ニッチ産さん業ぎょう

noun

niche industry

A business sector that targets a small, specialized segment of the market. Often contrasted with 隙間産業 (すきまさんぎょう), which has a similar meaning but may emphasize filling a gap.

See also: 隙間産業

• この会かい社しゃはニッチ産さん業ぎょうで成せい功こうを収おさめた。

  This company succeeded in a niche industry.