online election campaign; Internet electioneering
Refers to using the Internet for election campaigning, including social media, websites, and email. Often discussed in the context of Japan's Public Offices Election Act, which historically restricted online campaigning.
See also: インターネット選挙
In Japan, online election campaigning was legalized in 2013.
The candidate used online campaigning to appeal directly to voters.
Internet election campaign
Compound of ネット (net, from English 'Internet') and 選挙 (election). A modern term that gained prominence after Japan's 2013 legal revision allowing online campaigning.