also: ネーミングライト
noun
naming rights
Refers to the right to name a facility, event, or program, typically acquired through sponsorship. Commonly used in sports, entertainment, and corporate contexts.
このスタジアムはネーミングライツ契約で名前が変わった。
This stadium's name changed due to a naming rights agreement.
企業がネーミングライツを取得して、公園の名前を決めた。
A company acquired the naming rights and decided the park's name.
Borrowed from English 'naming rights', with the common Japanese adaptation using the plural form 'rights'.