noun
power word
A word or phrase that has a strong impact, often used in marketing, self-help, or motivational contexts to influence or inspire.
キャッチコピーにパワーワードを入れると、反応が良くなる。
Including a power word in the tagline improves the response.
プレゼンでは、聞き手の心を動かすパワーワードを選ぶことが大切だ。
In presentations, it's important to choose power words that move the audience.