noun
purpose; business purpose; corporate purpose
A business term referring to an organization's fundamental reason for being, beyond profit. Often used in mission statements and corporate philosophy discussions.
当社のパーパスは、持続可能な社会の実現に貢献することです。
Our company's purpose is to contribute to the realization of a sustainable society.
経営陣はパーパスを明確に定義する必要がある。
Management needs to clearly define the corporate purpose.