noun
A business model where participants earn money primarily by recruiting new members rather than selling products; often associated with illegal pyramid schemes.
ピラミッドセリングは多くの国で違法とされている。
Pyramid selling is illegal in many countries.
Variant with interpunct, sometimes used for clarity.
マルチ商法 (multi-level marketing) is a legal business model that focuses on product sales, while ピラミッドセリング is often illegal and relies on recruitment.
Loanword from English 'pyramid selling'.