noun
premium price; scalper price; marked-up price
Colloquial term used in collector, hobby, and resale communities for an item priced above its original retail value due to scarcity or demand.
限定フィギュアは発売直後からプレ値がついている。
The limited-edition figure has been selling at a premium price right after its release.
プレ値で買うくらいなら再販を待つよ。
If I have to pay a scalper price, I'd rather wait for a restock.