プロスペクト理り論ろん

noun

prospect theory

A behavioral economics theory describing how people choose between probabilistic alternatives involving risk, where the probabilities of outcomes are known.

• プロスペクト理り論ろんによれば、人ひとは利り益えきよりも損そん失しつを大おおきく評ひょう価かする傾けい向こうがある。

  According to prospect theory, people tend to weigh losses more heavily than gains.