noun
base makeup; foundation
Refers to the initial layer of makeup applied to even out skin tone, including primer, foundation, and concealer. A wasei-eigo term derived from English 'base make'.
wasei-eigo (Japanese-coined English), from base make
ベースメイクをしっかりすると、その後のメイクがきれいに仕上がる。
If you do your base makeup properly, the rest of your makeup will look beautiful.
This foundation is perfect for base makeup.