noun
multiple advertising
A marketing term referring to advertising that uses multiple media or channels simultaneously.
マルチプル広告は、テレビとインターネットを組み合わせて効果を高める手法です。
Multiple advertising is a method that combines TV and the internet to increase effectiveness.
クロスメディア is a broader concept of integrating content across media, while マルチプル広告 specifically refers to running ads on multiple platforms.
Compound of English loanword マルチプル (multiple) and 広告 (advertising).