noun
market research
Borrowed from English; used in business and marketing contexts to refer to the systematic gathering and analysis of data about markets and consumers.
新商品の開発のためにマーケットリサーチを行った。
We conducted market research for the development of a new product.
Variant with a middle dot, sometimes used for clarity or in formal writing.
市場調査 is the native Japanese equivalent, often used in more formal or academic contexts, while マーケットリサーチ is a direct loanword common in business settings.
Loanword from English 'market research'.