ラインロビング

noun

line robbing; adding a product line or department to boost store performance

Wasei-eigo business term. Refers to a retail strategy where a store adds a new product line or department to attract customers and improve overall performance. Not a standard English phrase.

wasei-eigo (Japanese-coined English), from line robbing

• このスーパーはラインロビングで生せい鮮せん食しょく品ひんを強きょう化かした。

  This supermarket strengthened its fresh food section through line robbing.

• ラインロビングの成せい功こう例れいとして、書しょ店てんにカフェを併へい設せつするケースが挙あげられる。

  A successful example of line robbing is adding a café to a bookstore.