expression, noun
special courtesy to persuade someone to take a post
Formal, idiomatic expression originating from the story of Liu Bei visiting Zhuge Liang three times. Used when someone shows exceptional respect and persistence to recruit a talented person.
社長は三顧の礼をもって彼を迎えた。
The company president welcomed him with the utmost courtesy to persuade him to join.
三顧の礼を尽くして、ようやく彼女は顧問就任を承諾した。
After showing her every possible courtesy, she finally agreed to take the advisory post.