noun
Almost always used with the honorific prefix お as お世辞. Refers to insincere praise or polite compliments given to please someone.
See also: お世辞
彼はお世辞が上手だ。
He is good at flattery.
それはお世辞に聞こえる。
That sounds like flattery.
The exact derivation is uncertain. The kanji 世 (world, society) and 辞 (word, speech) suggest 'social words,' fitting the meaning of flattery or polite talk.