Refers to something passed down orally or through generations, such as a legend, tradition, or lore. Often used in compound nouns like 言い伝え (oral tradition) or 昔からの伝え (ancient lore).
The noun form of the verb 伝える (to convey, to transmit). The kanji 伝 means 'transmit' or 'pass along', and the reading つたえ is the nominalized stem of the verb.