先を越す (さきをこす) Japanese meaning | KotomoraMeanings
1
expression, godan verb (-su)
take the initiative; forestall; beat to the punch
Used when someone acts before another person, seizing an opportunity or advantage. Often implies a competitive or preemptive move.
ライバル会社に先を越されないように、早く新製品を発表しよう。
Let's announce the new product quickly so we don't get forestalled by our rival company.