beauty of content; substantial beauty
Used in aesthetics and criticism to refer to beauty derived from content, meaning, or substance, as opposed to formal beauty (形式美). Often appears in discussions of art, literature, and design.
See also: 形式美
This poem places more emphasis on beauty of content than on formal beauty.
In design, the balance between substantial beauty and formal beauty is important.
Compound of 内容 (ないよう, 'content') and 美 (び, 'beauty'). The term is a technical coinage in aesthetics, likely from the 20th century, contrasting with 形式美.