revisit rate; visitor retention rate
Used in web analytics and marketing to describe the percentage of visitors who return to a site or service.
The revisit rate for this site increased by 5% compared to last month.
We send out email newsletters to improve visitor retention.
リピート率 is a broader term for repeat purchase or repeat visit rate, while 再訪問率 specifically refers to revisiting a website or location.
Compound of 再 (re-), 訪問 (visit), and 率 (rate).