cluster mallow; Malva verticillata
A plant species; the name is typically written in katakana as フユアオイ.
Cluster mallow is a plant that puts out leaves in winter.
Katakana spelling is common for plant names; usually written in kana.
Kanji form is rare; the plant is usually referred to in kana.
The name ふゆあおい literally means 'winter mallow', referring to its winter foliage.