expression, suru verb (irregular)
use as a selling point; make a feature of
Used when someone promotes a particular quality, skill, or characteristic as the main attraction. Often appears in the pattern …を売りにする.
See also: 売り
このレストランは新鮮な魚を売りにしている。
This restaurant makes a selling point of its fresh fish.
彼は
He is looking for a job by promoting his experience as his main asset.