expression, suru verb (irregular)
market; feature as a selling point; trade in; securitize
Used when something is treated as a product or commodity to be sold, promoted, or traded. Can refer to physical goods, services, or financial instruments. The 'securitize' sense is a specialized financial use.
この店は地元の野菜を売り物にしている。
This shop features local vegetables as its selling point.
He makes a living by trading in old toys.
その会社は住宅ローンを売り物にする新しいビジネスを始めた。
The company started a new business securitizing home loans.