popular line; products predicted to sell well
Refers to a product line or category that is expected to be commercially successful. Often used in business and retail contexts. Compare with 売れ筋 (うれすじ), which emphasizes best-selling items rather than predicted success.
See also: 売れ筋 (うれすじ)
This year's popular line is eco-friendly products.
Buyers purchase stock by predicting which lines will sell well.
Compound of 売れ (ure, continuative form of 売れる 'to sell well') and 線 (sen, 'line' as in product line or direction).