drawcard; attractive matchup; good game
Used in sports and entertainment for a match, event, or program that draws interest or is expected to be exciting. Often refers to a high-profile pairing or a strong lineup.
Tonight's games feature some great matchups.
The final of this tournament is a real drawcard.
Compound of 好 (こう, 'good, favorable') and カード ('card'), from English 'card' in the sense of a program or lineup. The exact origin is uncertain, but it likely arose in sports journalism.