promotional copy; blurb; advertising text
Refers to written promotional material, such as ad copy, book blurbs, or marketing descriptions. Often used in contexts like publishing, product packaging, and advertising.
See also: 宣伝文句
The blurb for this book is very appealing.
I'm thinking up the promotional copy for the new product.
Compound of 宣伝 (せんでん, 'propaganda, advertising') and 文 (ぶん, 'text, writing').