noun
padding out a video or show to reach a desired length
Used in media production contexts when content is stretched to fill a time slot. The cross-reference to 尺 (sense 3) indicates the 'length' or 'running time' meaning of 尺.
See also: 尺
尺稼ぎのために、番組の最後に長いエンドロールを流した。
To pad out the running time, they ran a long end credits sequence at the end of the program.
あのシーンは明らかに尺稼ぎだ。
That scene is clearly just padding.