noun
advertising effectiveness; advertising impact
Refers to the measurable or perceived effect of an advertisement or advertising campaign.
この広告効果は予想以上だった。
The effectiveness of this advertisement exceeded expectations.
広告効果を測定するのは難しい。
Measuring advertising effectiveness is difficult.
宣伝効果 is broader, covering publicity and propaganda effects, while 広告効果 focuses specifically on paid advertising.
Compound of 広告 (advertisement) and 効果 (effect, effectiveness).