value proposition; promise of value
Business and marketing term for the unique value a product or service offers to customers, often used in strategy and planning contexts.
We need to clearly define the value proposition of the new product.
The value proposition of this service is time savings and cost reduction.
Also translates to 'value proposition', but 提供価値 focuses on the value being provided, while 価値提案 emphasizes the act of proposing value.
Compound of 提供 (ていきょう, 'offer, provide') and 価値 (かち, 'value'). A modern business term likely calqued from English 'value proposition'.