mountain heath (Phyllodoce nipponica)
A small evergreen alpine shrub native to Japan, bearing bell-shaped pink flowers.
Mountain heath grows on rocky alpine slopes.
In summer, the mountain heath blooms with pink flowers.
The name likely derives from 栂 (つが, hemlock) and 桜 (さくら, cherry), referring to the resemblance of its leaves to hemlock and its flowers to cherry blossoms.