shooting percentage; conversion rate
Used in ball sports (volleyball, basketball, soccer, etc.) for the rate at which shots or attacks result in points.
His three-point shooting percentage is the highest on the team.
In volleyball, the attack success rate determines the outcome of the match.
success rate; close rate
Used in business contexts, especially sales, for the proportion of attempts that result in a desired outcome (e.g., closing a deal).
We conducted training to improve the sales team's close rate.
The success rate for acquiring new customers improved by 5% year-on-year.