noun
campaign to replace bōsōzoku-related terms with less cool-sounding alternatives
A specific social campaign, often associated with efforts to rebrand bōsōzoku (motorcycle gangs) with less glamorous terms, e.g., 暴走族 → 珍走団. The term itself is a coined compound and may be encountered in news or commentary about youth subcultures.
See also: 暴走族
警察は珍呼運動の一環として、暴走族を「珍走団」と呼ぶように促した。
As part of the campaign to replace bōsōzoku-related terms, the police encouraged people to call them 'chinsōdan' instead.
A compound of 珍 (chin, 'rare' or 'strange') + 呼 (ko, 'call' or 'name') + 運動 (undō, 'movement' or 'campaign'). The term was coined to describe a specific social campaign, likely originating from media or police initiatives.