noun
program promotion; TV/radio promo
Abbreviation of 番組宣伝. Used in broadcasting contexts for promotional spots, trailers, or advertising for a specific program.
See also: 番組宣伝 (ばんぐみせんでん)
新ドラマの番宣が流れ始めた。
Promos for the new drama have started airing.
番宣のために出演者がラジオに出る。
The cast appears on the radio for program promotion.