noun
proactive measure; positive plan; constructive policy
Refers to a deliberate, forward-looking plan or policy, often in business, government, or organizational contexts.
政府は景気回復のために積極策を打ち出した。
The government announced proactive measures to revive the economy.
会社は新市場への参入に向けて積極策を検討している。
The company is considering aggressive strategies to enter new markets.
Compound of 積極 (positive, proactive) and 策 (plan, policy). The exact historical derivation is uncertain, but the word follows a common Sino-Japanese compounding pattern.