also: じゅんぱくいろ
na-adjective, noun which may take the genitive case particle 'no', noun
Describes a color that is completely white, without any tint or impurity. Often used in formal or descriptive contexts for objects, fabrics, or surfaces.
彼女は純白色のドレスを着ていた。
She wore a pure white dress.
この壁は純白色に塗られている。
This wall is painted pure white.
Compound of 純 (じゅん, 'pure') + 白 (はく, 'white') + 色 (しょく/いろ, 'color'). The reading じゅんぱくしょく uses the on'yomi for all characters, while じゅんぱくいろ mixes on'yomi and kun'yomi.