face card; court card
In Western-style card games, refers to the king, queen, and jack.
The face cards in a deck of playing cards are the king, queen, and jack.
picture card (in utagaruta or iroha karuta)
In traditional Japanese karuta games, the cards that bear illustrations, as opposed to the reading cards.
In Hyakunin Isshu, the cards are divided into reading cards and picture cards.
Compound of 絵 (e, 'picture') and 札 (fuda, 'card').