noun
facial treatment; beauty treatment for the face
Refers to cosmetic procedures or techniques aimed at improving facial appearance, such as facials, skin care treatments, or facial massage.
彼女は月に一度、美顔術を受けている。
She gets a facial treatment once a month.
このエステサロンでは最新の美顔術を体験できる。
At this beauty salon, you can experience the latest facial treatments.
エステ is a common abbreviation for esthetic salon treatments, often including facial care, but 美顔術 is a more formal or technical term.
Compound of 美顔 (bigan, 'beautiful face') and 術 (jutsu, 'technique'). The exact historical derivation is uncertain, but the term is conventionally associated with facial beauty techniques.